02302cam a2200313 4500 367015373 TxAuBib 20180101120000.0 081105s2009||||||||||||||||||||||||eng|u 2008941138 9781434700049 pk. 1434700046 pk. (OCoLC)318602403 VLB VLB DLC TxAuBib White, Thomas. Franchising McChurch : feeding our obsession with easy Christianity / Thomas White & John M. Yeats. 1st ed. Colorado Springs, Co. : David C. Cook, 2009. 238 p. : ill. ; 21 cm. Includes bibliographical references. Growing waistlines in the church buffet line: an introduction to the McChurch -- 1. Over one billion served: effective vs. efficient churches -- 2. Do I get fries with that?: predictability in the pew -- 3. Supersized for the kingdom: counting the numbers -- 4. Have it my way: control and the church -- Section two: eating while driving: theological and practical ramifications of McChurch -- 5. Chicken McWhat?: the by-products of McChurch -- 6. Another milkshake, but where's the beef?: sugar or sustenance in the teaching of the Church? -- 7. Happy meals for all?: Theotainment in the Church -- 8. The multisite movement: feeding consumerism -- 9. Expanding the Franchise: extending your brand or the Kingdom's? -- 10. The coming of McDemoninations: how multisite strategies may bring the end of Church autonomy -- 11. Quitting McChuch. This book takes an honest look at the rise of consumer-minded ministeries. The authors tackle a spiritual shift that is raising provocative issues such as: the blurry line between entertainment and evangelsim; a marketing approach to ministry; the warped yardstick for measuring church success; and feel-good messages that avoid tough truths. -- from back cover. 20180101. Church growth. Church marketing. Yeats, John M. https://catdir.loc.gov/catdir/enhancements/fy1209/2008941138-b.html Contributor biographical information https://catdir.loc.gov/catdir/enhancements/fy1209/2008941138-d.html Publisher description